Craft brewery makes foray into Jerseyville market

JERSEYVILLE – Germania Brew Haus has received City Council approval for its intended location at 309 N. State St.

With its first location at 617 E. Broadway in Alton and a second at 5775 Godfrey Road in Godfrey, Germania Brew Haus will soon be opening a third location at EastGate Plaza in East Alton. Weeks after it opens in East Alton next month, owners will open the doors to what will become the company’s largest site of the four – this one in Jerseyville – in mid-February.

Locals will more familiarly recognize Germania’s footprint as encompassing the long-standing former Norton Hardware store and White Spot restaurant locations, with Dairy Queen and Knights of Columbus Hall as immediate neighbors.

“Our Jerseyville location will be the largest, but will maintain the comfort you experience at Alton and Godfrey locations,” said co-owner Jared Brynildsen. “It will have a dedicated drive-thru, event center and full kitchen.

“Our goal will be to continue serving the best coffee in the St. Louis area while adding a food menu to match,” he said. “The location will feature many themes seen in our first two locations including an electric fireplace, sofas, ambient lighting, various living rooms and a place for the kids. “

Brynildsen is co-owner of Germania Brew Haus with his wife, Carolyn, and younger brother, Ben Brynildsen, who is also managing director of the day-to-day operations of the company. Jared and Carolyn Brynildsen are also active duty military officers in the Army and Air Force, respectively.

The 6,000 square foot Jerseyville site will include a sit-down café area and a coffee and liquor bar.

“We will have a bar but at this point it will be mainly for events held on site,” said Jared Brynildsen. “If the community wants it and the city wants it, we can consider having an easy-to-hear cocktail bar type night. Our goal is to bring the community together and encourage societal interactions.

“We also enjoy actively serving our small town communities. We are looking for ways to give back, whether it’s cookbook fundraisers for our partnership with Sleep in Heavenly Peace, to wrap-up campaigns for the costs of Lewis and Clark Community College tuition or for Restore Network “We want to show our values ​​instead of just hanging up signs and telling people what they are. We believe that if you invest in a community it will in turn invest. also in you.

The family plans to partner with the Alton-based WOW Events Center to make sure Jerseyville’s new event space is used to its best advantage on weekends.

“During the week and on weekend mornings, we plan to host a small children’s play area, so parents can let their kids spend all their energy while they build theirs,” Brynildsen said.

Germania Brew Haus’s Alton location opened in 2017 in the former Germania Bank building on Broadway.

“We opened the first Germania because we wanted to reinvest in the community my wife and I grew up in,” Brynildsen said. “We noticed a big gap in the coffee community and thought it would be a perfect fit for the building we had found and purchased.

“The word” Germania “was carved in stone on the building and was known as such throughout Alton. In addition, my wife was stationed in Germany when we first met, and we were living in Germantown (at ) Nashville, Tennessee when we got married for the first time.

“Once we opened the doors to Alton it got popular, but that’s a few years later, at the end of 2019, before we really started to become a bigger business. When COVID hit, we decided, with the support of the town hall, to put a drive-thru in the parking spaces directly in front of the building there. Business took off and we accelerated our search for a second location. One showed up at Godfrey, across from Lewis and Clark Community College.

“Opened at the end of 2020, it was also very successful,” he said. “So we started looking to further expand our market reach and brand recognition. “

The Jerseyville location is expected to employ one full-time team member as well as 10-15 part-time positions.

About Catherine Sturm

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