European market for electric lawn mowers will reach $4.2 billion

Chicago, Sept. 20, 2022 (GLOBE NEWSWIRE) — According to the latest research report, the European electric lawn mower market is expected to grow at a CAGR of 9.8% by 2027. Sales of electric lawn mowers are one of the most important areas of interest for manufacturers. In addition to product growth, vendors are currently focusing on selecting appropriate distribution channels for their products. They also conduct effective marketing campaigns to attract customers. Moreover, they follow competitive pricing tactics to sell their products to end users. They are increasingly using online platforms to inform customers about their products. The increased penetration of the Internet around the world has made it possible for end users to receive online advice on the use of robotic technologies.

Scope of the Europe Electric Lawn Mower Market Report

Report attributes Details
MARKET SIZE (2027) $4.2 billion
MARKET SIZE (2021) $2.4 billion
CAGR (2022-2027) 9.8%
MARKET SIZE BY VOLUME (2027) 7 million units
MARKET SEGMENTS Product, end user, power source, blade type, drive type, boot type, distribution channel and geography
COUNTRIES COVERED United Kingdom, Germany, France, Italy, Spain, Sweden, Netherlands, Belgium, Poland, Switzerland, Finland and Austria

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Key informationyou

  • Increasing integration of sustainable practices in the landscaping industry and significant innovations in the field of battery technology are expected to support the growth of the market.
  • Growing government initiatives to maintain lower noise levels are encouraging the launch of new models of electric lawn mowers with lower noise emissions. For example, European Commission Directive 2000/14/ has established various regulations and guidelines for noise emissions from outdoor equipment.
  • Urban green spaces are expected to grow across Europe as they are seen as key contributors to sustainability. The EU’s 2030 biodiversity strategy aims to bring green infrastructure back to cities. Hence, such initiatives are expected to boost green spaces across Europe, thereby boosting the demand for electric lawn mowers in the market.
  • Robotic lawn mowers are the fastest growing category in the electric lawn mower market. The segment is expected to generate $1 billion in revenue between 2021 and 2027 due to its growing demand supported by increased efficiency, high speed and remote access.
  • Battery-powered lawn mowers are the major revenue earners in the European electric lawn mower market and are expected to grow at a CAGR of 10.35% during the forecast period.
  • Husqvarna Group, Robert Bosch, Stanley, Black & Decker, STIGA Group and The Toro Company are some of the major players dominating the European electric lawn mower market. Vendors are making significant investments to improve battery performance, increase runtime, and bring new features to ensure a lasting presence in a hypercompetitive environment.

Key offers:

  • Market Size and Forecast by Revenue | 2022-2027
  • Market Dynamics – Key Trends, Growth Drivers, Restraints and Investment Opportunities
  • Market Segmentation – A detailed analysis by product, end user, power source, blade type, drive type, boot type, distribution channel and geography
  • Competitive landscape – 8 key vendors and 33 other significant vendors

Increase in manufacturing-led programs and initiatives

Suppliers focus on choosing the right distribution channels for products as well as growing the products. They also conduct successful marketing campaigns to attract end users. End users also use various websites to compare specific items. Online e-commerce platforms, such as Amazon, Argos, Best Buy, eBay and OEM e-commerce portals play an important role in spreading interest and awareness of these products.

Many electric lawn mower sellers rely on word of mouth marketing by current customers to acquire new customers. One of the most important ways to gain customer trust and loyalty is by providing better customer services. This factor helps customers to show more trust and confidence in buying branded lawn mowers. Vendors offer referral programs, which reward existing customers for attracting new customers, and thus help build customer loyalty.

Impact of Increased competition from Chinese suppliers

The high cost of battery-powered lawn mowers is a major challenge for the adoption of the product in the market, especially in developing countries. Moreover, the development of new models with advanced features and functionalities increases the cost of the product. Residential end-users are the potential target market for electric lawn mowers, and they are very price sensitive, with affordability being their primary purchase criteria. Therefore, the above-mentioned factors provide opportunities for Chinese vendors to provide low-cost alternatives to exploit the market potential.

Main suppliers

  • AriensCo
  • Deere & Company
  • Honda Motor Company
  • Husqvarna Group
  • Robert Bosch
  • Stanley Black & Decker
  • STIGA Group
  • The Toro Company

Other Important Suppliers

  • Alfred Karcher SE & Co. KG
  • AL-KO Gardentech
  • AS motor
  • Briggs & Stratton
  • Chervon Group
  • Cobra
  • Einhell Germany AG
  • Emak SpA
  • E. Zicom
  • Generac Power Systems
  • Greenworks Tools
  • Gray Technology (GTECH)
  • Hanghou promotes robotic technology
  • I robot
  • LG Electronics
  • makita
  • Mamibot
  • Masport
  • Milagrow HumanTech
  • Ningbo NGP Industry Co., Ltd.
  • Positec Group
  • SUMEC Corp Group.
  • Technology industries
  • textron inc.
  • The Kobi company
  • Volta
  • Zipper Maschinen GmbH
  • Zucchetti Center Sistemi Spa

Market segmentation


  • Walk-Behind Mowers
  • Robotic lawn mowers
  • Ride-on mowers
  • standard carrier
  • Zero turn lawn mower
  • lawn tractors
  • Garden tractors

Final user

  • Residential users
  • Professional landscaping services
  • Golf courses and other sports arenas
  • Government and others

Energy source

  • Wired electric
  • Battery powered

blade type

  • cylinder blades
  • Deck/standard blades
  • Mulching blades
  • Lifting blades

Reader Type

  • Manual drive
  • AWD (all-wheel drive)
  • FWD (front wheel drive)
  • RWD (rear wheel drive)

Start type

  • Start key
  • Push Start
  • Recoil start (pull/manual/rewind start)

Distribution channel


  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Sweden
    • Netherlands
    • Belgium
    • Poland
    • Swiss
    • Finland
    • Austria

Explore our garden tools market profile to learn more about the industry.

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About Catherine Sturm

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