Kendra Scott presents the first collection for men

Dive brief:

  • In time for Father’s Day, Kendra Scott announced on Friday the launch of the brand’s first men’s collection, Scott Bros. by Kendra Scott, according to information sent to Retail Dive.
  • The line includes bracelets in a variety of styles made from stones, leather cords, paracord and vinyl beads, and priced between $ 68 and $ 198.
  • Company Founder and Executive Chairman Kendra Scott worked with her sons to design the collection. The products will be available in store and online on June 7.

Dive overview:

The jewelry stores develop collections specifically intended for men and marketed.

Earlier this month, Tiffany & Co. debuted engagement rings for men. The Charles Tiffany Setting is inspired by the famous Tiffany Setting design, but modernized and meant to signal “a daring new era of love,” according to the luxury retailer.

While overall, clothing suffered during the height of the pandemic and in the middle of a bounce, men’s jewelry performed well and would be on the rise.

“I’ve been a jewelry designer since I was a mom – as my boys grew up so did that business, ”Scott said in a statement.

In February, Kendra Scott announced that she was resign from his position as CEO of her eponymous company and would continue to serve as executive chairman and majority owner. She served in the role for almost 20 years.


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